Project Description

Challenge

FireStoreOnline is an E-commerce organization that has been the top of their game in supplying first respondents with the gear they need to perform optimally in the field. When we first consulted the organization, they were seeking to provide more value and reach more civil service agents. To do so, the organization was in need of a Google Shopping Pay Per Click campaign restructure that was more cost effective and efficient to produce an increase in their return on investment.

Strategy

FireStoreOnline has been an established online organization for nearly 20 years. With that in mind, our goal was to take a deep dive in to their analytics to identify key trends within past and current marketing strategies as well as consumer behavior. In the age of Data Technology, the key to our success was to use this data to develop effective pay per click campaigns and ensure that all of the elements of search engine optimization were in place.

Approach

After sifting through loads of data, we decided to place our focus on 200 of their best performing products and structure our campaigns around those goods. We conducted primary market research using sophisticated software to identify high performing key words and get a feel for the competitors bidding structures and ad groups (keyword structures).

The Process

Provide Value

Website Analysis

When we began examining the website, we realized that a recent migration to a new platform had been executed. With that information in mind, we decided to perform daily technical audits and uncovered all the issues that could be problematic to the users experience on the website and developed a systematic structure to correct and enhance issues found in our technical audits.

Keyword Research

Considering the website has a very specific niche in the e-commerce world, we used sophisticated software that enabled us to explore competitive keywords and bidding structures for the organizations top ten competitors. After performing this market research we utilized the data we compiled and implemented it into our Google Shopping Campaigns.

Content Writing

There our thousands of products available from various e-commerce organizations across the world. When we identified the top selling products that provided the most value to FireStoreOnline’s customers, we curated the copy of these products to showcase all the relevant information that would be deemed valuable to consumers in their purchase decisions.

Website Optimization

We implemented best practices of search engine optimization on hundreds of pages to ensure the user experience and performance of the website was providing as much value to the end consumers. This entailed: speed optimization, sitemap restructure, image optimization, and seductive copy writing on product pages. This approach was paramount for our Pay Per Click campaigns to succeed.

Results

Our approach enabled the organization to see results within 30 days!

3.7%

CONVERSIONS

100%

ROI

28%

MORE TRAFFIC

92%

SUCCESS RATE