Project Description

Challenge

Paul Baliker is a renowned sculpture and artist with works all over the world. His masterworks are displayed nationwide and in the Bay of Gardens in Singapore. His signature piece “Oceans 11Th hour” is showcased at Ripley’s Believe It Or Not! and is featured on the cover of their book Odd Is Art, that was released in May 2018. He has primarily received business via word of mouth due to the sheer brilliance of his masterpieces and was seeking to enhance his online presence with a website and social media campaigns.

Strategy

Due to the breadth of his work and the sheer amount of mentions and articles across various social channels, news, and blog sites; we built a minimalistic website showcasing his work and utilized former backlinks and mentions in his website so that he could easily rank within the search algorithms. Additionally, we developed PPC campaigns, giveaways on social media, and posted organic content to enable to reach a large audience and engage with his following.

Approach

Our mission at BBS is to ensure that our client’s messages are presented in their brand voice and to engage and captivate their audiences. The beauty of Paul’s work is that each piece has a message that incorporates environmentalism and mankind’s impact on the world at large. We ensured that this message was expressed not only on his website but through all his various social channels.

The Process

To Listen To Our Clients Goals & Mission And Captivate His Audience

Website Analysis

Mr. Baliker had developed a website many years back incorporating a lot of flash media, which is not search engine friendly. We consulted with Paul and came to the conclusion that the best approach was to completely rebuild and redesign his website from scratch.

Keyword Research

In the art world, keywords can often be incredibly broad and not very cost effective. With that information, we decided to place our focus on his mission to generate awareness on various environmentalists activities while also incorporating keywords that relate to his mediums and works.

Content Writing

While we understand the importance of foundational copywriting and the utilization of long tail keywords, we decided to primarily place our focus on the artist message and vision while expressing that fully in his copy.

Website Optimization

Due to the fact that Mr. Balikers pieces are so large and in order to keep those photos at the highest quality, we optimized the file size and implemented SEO best practices for his images. Many of these images were 5mb +, therefore we had to optimize dozens of images to ensure that the speed of the website was up to par. In addition, we perform weekly technical audits to ensure the website is as optimal as possible.

Results

With The Right Strategy, And Quality Story Telling, Anyone Can Succeed

70%

CONVERSIONS

90%

ROI

83%

MORE TRAFFIC

100%

SUCCESS RATE