Advertising On Radio & Digital Channels Shows Results
Advertising using an omnichannel approach is an extremely effective strategy in today’s market. Combining this strategy with Southern Stone’s commitment for data-driven results helps your business succeed. Studies show that nearly 50% of listeners attend advertised restaurants, retail stores, and events that they hear about over the air.
Additionally, our digital marketing strategies — paired with on-air radio ads — can significantly boost your business page ranking on search engines, such as Google. Conducted studies report that 57% of listeners search online after hearing something on the radio. 37% of these respondents say that on-air radio spots prompted them to search online.
Advertising On Radio
& Digital Channels Works
Advertising using an omnichannel approach is an extremely effective strategy in today’s market. Combining this strategy with Southern Stone’s commitment for data-driven results helps your business succeed. Studies show that nearly 50% of listeners attend advertised restaurants, retail stores, and events that they hear about over the air.
Additionally, our digital marketing strategies — paired with on-air radio ads — can significantly boost your business page ranking on search engines, such as Google. Conducted studies report that 57% of listeners search online after hearing something on the radio. 37% of these respondents say that on-air radio spots prompted them to search online.
On-Air Radio
Southern Stone Communications, LLC has offered music, news, and entertainment to listeners in the southeast for over a decade. We operate in four radio markets with 26 stations. Our audiences value our brands as a trusted source to receive information.
We value our communities first and foremost and aim to provide our listeners with the content they desire. We offer diverse programming and reach an extensive range of audiences on-air. Our live and local-focused programming delivers music, information, and entertainment in genres including Urban, Top-40, Country, Classic Rock, Sports, and Talk Radio.
As a media company, we understand the value of metrics and data to ensure you are experiencing maximum reach. With over 100,000 listeners weekly, we have the ability to offer your brand maximum reach in our markets.
On-Air Radio
Southern Stone Communications, LLC has offered music, news, and entertainment to listeners in the southeast for over a decade. We operate in four radio markets with 26 stations. Our audiences value our brands as a trusted source to receive information.
We value our communities first and foremost and aim to provide our listeners with the content they desire. We offer diverse programming and reach an extensive range of audiences on-air. Our live and local-focused programming delivers music, information, and entertainment in genres including Urban, Top-40, Country, Classic Rock, Sports, and Talk Radio.
As a media company, we understand the value of metrics and data to ensure you are experiencing maximum reach. With over 100,000 listeners weekly, we have the ability to offer your brand maximum reach in our markets.
Display Advertising
“The best place to hide a body is page 2 of Google.”
Southern Stone Communications’ rapport and dominance in our markets enables us to provide a host of services to not only get your brand’s message on the air but to share that message with over 30,000+ unique visitors on our websites and in your specified geotargeted markets.
With our digital solutions, we can broadcast your brand on our various stations’ websites, in our streams, and target specific demographics to gain maximum exposure.
Display Advertising
“The best place to hide a body is page 2 of Google.”
Southern Stone Communications’ rapport and dominance in our markets enables us to provide a host of services to not only get your brand’s message on the air but to share that message with over 30,000+ unique visitors on our websites and in your specified geotargeted markets.
With our digital solutions, we can broadcast your brand on our various stations’ websites, in our streams, and target specific demographics to gain maximum exposure.
SMS
“People do not buy goods and services, they buy relations, stories, and magic.” –Seth Godin
If you haven’t realized it, Facebook and other social media channels are dominating peoples attention. The bombardment of users by marketing messages is staggering, so how do you stand out against the crowd?
Creating sweepstakes or contest is a great way to increase your engagement with your brand. With the help of our impressive social media following, and our radio personalities, we can deliver exciting offers that enable listeners to submit text message entries that we are able to randomly select a winner of your contest/sweepstake. Additionally, we can collect valuable information about audiences interested in your brand’s offering.
SMS
“People do not buy goods and services, they buy relations, stories, and magic.” –Seth Godin
If you haven’t realized it, Facebook and other social media channels are dominating peoples attention. The bombardment of users by marketing messages is staggering, so how do you stand out against the crowd?
Creating sweepstakes or contest is a great way to increase your engagement with your brand. With the help of our impressive social media following, and our radio personalities, we can deliver exciting offers that enable listeners to submit text message entries that we are able to randomly select a winner of your contest/sweepstake. Additionally, we can collect valuable information about audiences interested in your brand’s offering.
OTT Advertising
“55.1 million people will no longer watch traditional TV by 2022.”
–eMarketer
OTT (Over-the-Top) advertising is termed due to that it projects over top of traditional television advertising. OTT advertising is delivered directly to viewers over the internet on devices such as Smart TVs, Gaming Consoles, and Streaming Video Services or Devices. With many individuals “cutting the cord”, OTT advertising offers many benefits:
- Increased engagement due to enhanced ad relevance
- Specific targeting that eliminates waste
- Data-driven results that provide you specific data points and information that matter to you
OTT advertising presents your business on mobile devices, personal computers, smart TV’s. and streaming services such as Amazon Fire TV, Apple TV, and Roku.
“55.1 million people will no longer watch traditional TV by 2022.”
–eMarketer
OTT (Over-the-Top) advertising is termed due to that it projects over top of traditional television advertising. OTT advertising is delivered directly to viewers over the internet on devices such as Smart TVs, Gaming Consoles, and Streaming Video Services or Devices. With many individuals “cutting the cord”, OTT advertising offers many benefits:
- Increased engagement due to enhanced ad relevance
- Specific targeting that eliminates waste
- Data-driven results that provide you specific data points and information that matter to you
OTT advertising presents your business on mobile devices, personal computers, smart TV’s. and streaming services such as Amazon Fire TV, Apple TV, and Roku.